What are youtube bumper ads?

Youtube bumper ads are extremely short adverts no more than six seconds long shown before a youtube video. Although they are short videos, six seconds is a lot of time for businesses to be creative online. They generally focus on getting one main point across (USP) per video. They usually display a memorably message and help to increase brand recognition. Youtube bumper ads can be used by any business and not just by MEGA brands. The video below explains Youtube bumper ads in further detail giving examples.

Tips for creating Youtube bumper ads.

1. Keep is simple: The less you try and squeeze in the better. It is an extremely short video so make the message you are trying to give be very clear. Focus on only trying to portray one message per video.
2. Start video with compelling sounds and visuals: Try and grab the viewers attention right from the off. By portraying an interesting video using compelling sounds and visuals, it will ensure you keep the viewers for the duration of the ad.
3. Ensure your brand/business is clearly recognisable in the video: Be sure to include your brands logo throughout the video to make it clear to viewers as to what this ad is actually about. Create brand awareness if nothing else is taken away from the video by the viewer.

Below is further reading on how to create effective bumper ads.                                        Top tips when creating bumper ads

My favourite youtube bumper ads.

• Mercedes Benz 0-60 in 3: This video gives a clear message as to the speed their new car can travel in such a short space of time. The Mercedes Benz logo is clearly remembered by the viewer as well as the sheer performance of the AMG sports car.

 

• Jason Bourne movie trailer: This bumper ad right from the off clearly lets people know that this movie is a thriller. The music and visual imagery has people glued to the video. The final second of the video where the man disappears has people becoming curious and wanting to watch the movie.

• Cadburys Dairy Milk Heroes: This ad starts with a door bell which is an instant attention catcher. After all thats what a door bells function is. A voice over then goes on to say one short catchy sentence, ‘what to bring when you’re told not to bring a thing’.

 

Why use Youtube bumper ads.

Although bumper ads are short they can have a lasting impression on the viewers who watch them. As millions and millions of people are watching Youtube videos every minute of the day there is a huge audience that can be targeted. Bumper ads are very effective for conveying a message.

How much do Youtube bumper ads cost.

YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.The average cost of reaching 100,000 viewers is around $20.000.

How to create a Youtube bumper ad.

1. Sign in to your Google ads account.
2. Click Campaignsin the page menu, and then click the blue plus button  and select New campaign.
3. Select the Video campaign type.
4. For goals, select Brand awareness and reach,or create the campaign without a goal.
5. Select the Standard awareness – Drive reach, impressions, and views campaign subtype.
6. Enter a campaign name.
7. Set your budget. Choose networks, locations you want to target, the language of your customers, and any advanced settings.
8. Set “Bidding strategy” to Maximum CPM.
9. Enter an ad group name.
10. Enter your Maximum CPM bid.
11. Under “Create your video ad,” enter the URL of your YouTube video (the video must be 6 seconds or shorter) and follow the steps to create your video ad.
12. Under “Video ad format,” select Bumper ad.
13. Enter the video’s final URL, display URL, and URL options.
14. Choose whether you want to auto-generate the video’s companion banner (recommended) or upload an image.
15. Enter your ad name, then click Save and continue.

Below is a video showing how to create a bumper ad.