Five Top Tips For Improving Your Facebook Page

1. Ensure your profile picture contains your brand name/logo.

The profile picture used by Powerscourt Hotel Resort and Spa clearly identifies the brand name and logo.

The profile picture used by the Europe Hotel and Resort doesn’t show the brand name or logo. This may confuse Facebook users if it appeared as a suggested page.

According to Postplanner.com you never get a second chance to make a first impression which is why they suggest your profile picture is way more important than your cover photo.

For more information on uploading profile pictures and cover photos, check out the video below.

2. Ensure your Facebook page is verified.

The blue tick symbol indicates that the Facebook page operated by Oreo has been verified. This small tick is a clear way for a business to distinguish themselves to customers from other fake/hate accounts.

Here is an example of a fake Oreo Facebook page. Although it may look very similar to the real Oreo Facebook page, once you visit the page it is clear to see that it is in fact a fact page. That is why a verified Facebook account is important as it clearly lets people know which account is real and not.

For more information on how to verify your Facebook account check out the video below.

https://www.youtube.com/watch?v=uToL9eOa9pQ

3. Keep your ‘tag’ name the same across all social media platforms.

Nike’s tag name below (@nike) is simple and straightforward. Using a clear tag name like this allows people to ‘tag’ and interact easier with your business online. By keeping your tag names the same across all social media platforms businesses will also greatly increase their interaction levels with consumers as they will instantly know which tag to use in their posts.

This is again an image of Nike’s logo and tag name, however this time it its on their Twitter page. As we can see the tag names are the same for Nike across all their social media accounts.

4. Keep post writing content short and try use short videos if possible.

The attention span of people online these days is very short and is why short texts and video clips are extremely important if a business wants to try and grab your attention through social media.

 This is an example of an attractive post uploaded by Asos. The amount of text used to describe the image is kept to a minimum and is almost encouraging consumers to go to their website.

Below is an example of posts uploaded which have either too much text or cannot attract the attention of social media users very well.

The sheer amount of text in this post alone is an instant put of for anyone using social media. As a result of our attention span being so short, very few people will take the time to stop and read this post. Instead, Spar should have kept the text to a minimum or even uploaded a short video explaining the competition it is running.

5. Reply to Negative comments on your Facebook Page.

A simple yet extremely important tip on running a Facebook page as a business is to always reply to all negative comments posted by customers. Replying to negative comments not only resolves issues for unhappy customers but it also enables your business to be perceived as actually caring about its customers and may result in people having more confidence in your business.